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With this campaign, we’re focusing on Sleepytime Bear’s discovery of the modern world, while making it fun for people to rediscover internet culture through his eyes.” “By bringing him into this digital world, he can finally react, comment and engage with the fans that feel comforted and connected to his story, as well as discover new ones. “The Sleepytime Bear has already been the subject of countless memes and fanart,” said Pete Johnson, EVP, Executive Creative Director, Deutsch NY. While at, a launch video features the Sleepytime Bear singing “The Wake Up Song” and content featuring Sleepytime Bear's opinion on what he’s missed over the decades, from the 1970s to today. Sleepytime helps you figure out when to go to sleep and when to wake up, by estimating sleep cycles based on 90 minutes each.
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Download Sleepytime Sleep Scheduler and enjoy it on your iPhone, iPad, and iPod touch.
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Through content across platforms including TikTok, YouTube, Facebook and Instagram, Sleepytime Bear will catch up on what he’s missed including popular trends like restocking and reaction videos, exercising at home, reality TV shows, astrology, fantasy sports leagues and TikTok dances. Read reviews, compare customer ratings, see screenshots, and learn more about Sleepytime Sleep Scheduler. When the Sleepytime Bear Awakes.TikTok Awaits “It’s a clever campaign that not only allows the beloved Sleepytime bear to interact with fans, but also showcases the variety of existing and new Celestial Seasonings tea products that help make people’s lives a little bit better.” “As more and more young consumers turn to tea, this digital-forward campaign is the perfect way to introduce the growing number of younger consumers to the many benefits of our teas,” said Melinda Goldstein, chief marketing officer at Hain Celestial. Now, while maintaining his warm demeanor, he is discovering new channels to connect to real-time events, and engage with fans in ways he could have never imagined. This plant-based infusion is subtly scented with calming lavender essential oil, to create a relaxing ritual before bed. To bring to life a more social mascot, Celestial Seasonings partnered with creative agency Deutsch NY to create a digital-first campaign that shows the Sleepytime Bear what he missed during his decades-long hibernation.Ĭreated in 1972, the beloved Sleepytime Bear has always served as a warm and welcoming symbol of peace, calm, nostalgia and self-care, with his stories beautifully built into the Sleepytime Tea’s packaging. Today, after five decades of hibernation, Celestial Seasonings announced the awakening of its iconic Sleepytime Bear to a brand new digital world.